Let's sparkle!

You want a strong brand, right? A brand story that enchants your target audience. With which your target group identifies, so that you will create fans of your brand.

'YEEESSSS, you read my mind. What is my brand story? What should I be telling?'

Well, that is where I come in. My motto: think before you act. If you shout something just for the sake of it, you'll peak high (if you are lucky), but short. I would rather look at the long term. We start at the beginning: your identity, market position, target groups and then your brand story and marketing campaign. That is the only way to build a strong brand. So, are you ready to create fans and gain success? Let's make your brand sparkle!

Personality vs. wine label

Does personality influence the preference for a certain wine label? Check out this blog on my Weinakademiker thesis!