About – Sparkling Business

'Knowledge is of no value, unless you put it into action'

true that, right?!

Then you will like my way of working.

And it is also why I want to share my knowledge with everyone in the wine industry.

My courses are as practical as possible. So yes, you have to do the work. That is why you’re here, right?

Why the wine industry?
Well, that is my passion and the reason I did the DipWSET and Wineakademiker education. And why I started a winebar/restaurant in 2016. I just love the product, passion, stories, nature – everything about wine is just magical.

Unfortunately a good wine does not sell itself. That is why I want to help producers, marketeers, educators, importers, wine shops, and consultants to sell their beautiful products and services. With a hint of neuromarketing of course. For that extra magical touch.

Want to see if this magic works for you? Schedule a free call to meet!

16+

years of experience

213+

organisations I've helped

1367

wines tasted

From consultant to entrepreneur

16+ years of experience

Most of my working life, I have worked for an agency to help organizations with their marketing and business strategies.
For the last couple of years I have helped clients optimize their sales and offers by consulting them on neuromarketing. With success – with a 100% success rate I have helped clients win million-dollar contracts that keeps them busy for a decade.

So yes – it works.

I have a Master of Science in Business sciences, and specialized in neuromarketing for the last 5 years. By Masterclasses, reading a lot of books and researches, conducting my own research for my Weinakademiker thesis.

I help you with making the right decision

so you can help others

I spread the knowledge on neuromarketing with the intention to help my clients, and in doing so helping my clients’ clients. All morally responsible, no sneaky stuff, no manipulating – it’s all legit.

I will teach you how to do this, so you can also help others make the right decision.