I’m Isabel, a strategic advisor for women in wine. I work with founders and commercial teams who are ready to invest in clarity: positioning, messaging, and revenue decisions that stand up in the real world.
My path into this work is a mix of depth and doing: DipWSET, Wineakademiker, and the experience of building and running a wine bar/restaurant (founded in 2016). I care about the craft, but I’m not here to romanticise it. I’m here to help you articulate what you stand for, communicate it with authority, and build offers that fit your brand and protect your margins.
My working style is direct. I listen fast, see patterns quickly, and bring structure where things are fuzzy—so strategy becomes decisions you can execute. Expect clear thinking, honest feedback, and strong sparring. This is not coaching, it’s strategic advisory.
As Jesaja (formerly De Bruijn in Wijnen) put it:
“Isabel has good energy and brings something extra with her expertise and experience. She sees quickly how things go in an organization and brings good ideas, solutions and structure. She is a great sparring partner to help build your wine business.”
If you want an advisor who’s commercial, pragmatic, and straight with you, fbook an introductory call.
Most of my working life, I have worked for an agency to help organizations with their marketing and business strategies.
For the last couple of years I have helped clients optimize their sales and offers by consulting them on neuromarketing. With success – with a 100% success rate I have helped clients win million-dollar contracts that keeps them busy for a decade.
So yes – it works.
I have a Master of Science in Business sciences, and specialized in neuromarketing for the last 5 years. By Masterclasses, reading a lot of books and researches, conducting my own research for my Weinakademiker thesis.
I spread the knowledge on neuromarketing with the intention to help my clients, and in doing so helping my clients’ clients. All morally responsible, no sneaky stuff, no manipulating – it’s all legit.
I will teach you how to do this, so you can also help others make the right decision.
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